Friday, July 9, 2010

High School Mitosis Question

The Man Your Man Could Smell Like... is a LION !

This year the Grand Prix du Festival International de la Pub Cannes Lions 2010 is awarded to the campaign "The Man Your Man Could Smell Like" conducted by the agency Wieden & Kennedy Portland for the brand Old Spice deodorant . This spot

completely crazy featuring Isaiah Mustafaa (former NFL player turned into a player) has generated a huge buzz since its release. The number of views the video speaks for itself. It is indeed at the time of VIRUS.

macho campaign, certainly, but that is easily assessed through a carefully worked humorous level. The website of Old Spice remains fully consistent with this bias and one can notice an excellent job of copywriting around it.

www.oldspice.com
http://www.youtube.com/oldspice


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