joins Disney Store TEO for Earth Day This partnership aims to raise funds to contribute to the reforestation of damaged forests by Klaus storm that struck the south-western France in January 2009.
In line with the historical involvement of The Walt Disney Company to various charities, Disney Store France is partnering with The Earth Organization France to raise funds that will be used to replant trees in the Landes forest which has been particularly affected by the storm Klaus. This local initiative is part of the campaign will take place throughout the month of April in the Disney Store shops in Europe and the United States, whose climax will be the Earth Day Wednesday, April 22.
On this occasion, Disney Store has created a reusable bag Earth Day. Between 2 and April 30, for each reusable bag purchased on Earth Day, 1 € will be donated to The Earth Organization France.
Other initiatives will also launched so that the campaign has an educational aspect and helps children to understand the role of trees for the environment and to humans. During this period, the windows of the shops will have the Disney Store on Earth Day theme, and each shop kids can participate in a contest inviting them to draw their tree Disney.
A Disney Store exclusive range of products on Earth Day in April will be available in stores Disney Store, with among other plush Winnie the Pooh and Piglet in organic cotton and recycled paper notebooks.
Teresa Tideman, CEO Disney Store Europe: "Disney Store is pleased to partner with The Earth Organization France. This partnership and other initiatives launched by Disney Store will reiterate to our Guests and our Cast Members the importance of the preservation of trees to our environment. "
Saugout Noelle, Chairman of The Earth Organization France:" The Disney Store will reforest Landes is a project in which France The Earth Organization is proud to participate. The trees give us oxygen and we draw CO2 from the atmosphere. The survival of humanity depends entirely on the existence of trees and regeneration Forest. "
About Disney Store France Disney Store France is part of Disney Store Europe, a subsidiary of stores The Walt Disney Company, a leading entertainment companies in the world. Disney Store is also part of Disney Consumer Products, the division responsible for the variation of the Disney franchise products. Disney Store Europe has 108 stores located in the United Kingdom, Spain, France, Italy and Portugal. Disney Store made its debut on the French market by opening the store on the Champs-Elysees in Paris in November 1993. This flagship store located on "most beautiful avenue in the world," is now the first Disney Store worldwide. The 13 French shops welcome Guests 7 million per year. Like them, spend "30 minutes of your most beautiful day" in one of our stores, you will discover exclusive products and quality of all your favorite Disney characters.
About The Earth Organization France The Earth Organization (TEO) is an association of environmental protection established by Lawrence Anthony, South African ecologist who received the Medal of Earth Day in 2003. The main objective of The Earth Organization (TEO) is to safeguard biodiversity for humanity to survive.
If you want more information about Disney Store, thank you contact: Delphine Chagrin
- Disney Store
01 64 17 56 07
delphine.chagrin @ disney.com
If you want more information about The Earth Organization France, thank you contact: Mona Parmentier El
Shiwa, Director General
contact@earthorganization.fr
I avoid disposable diapers 
