Youtube will he soon the Tool No. 1 music promotion?
technologies evolve, new media come to life, habits and changing consumption patterns as well. That's what it's like our society today. The world is forever changing and we must constantly adapt to it, although I must admit that it is mostly us who are on the basis of these changes.
When the music industry has developed on the canvas, the artists began by promoting their songs, streaming, on music sharing sites such as Soundclick. Communities of artists and fans were then formed with the advent of MySpace and all these people on Youtube has been exported. Sharing video clips grows and finally reaches its climax. With its export videos (embed), the growing fame propels Youtube on all platforms. Emerging artists and communities continue to live through the "channels". When YouTube launched in 2008 its system annotation, new opportunities are emerging, including the creation of interactive video. System that seems simple, but yet offers a huge potential for more creative.
Today, Youtube integrates itself as promoting the sharing of music, and these in all their forms. Songs, video clips, previews, Viral marketing, buzz.
The music industry seems to understand that being aware of new technologies and use them properly, that is! Especially when we know that actions web is a lot cheaper, even free!
The demonstration with the campaign launch "interactive" for the new album by Miley Cyrus. It seems to me that this is the first time a major label this type of method used for this kind of promotion.
0 comments:
Post a Comment