In terms of smart phone, if there is one brand that does not fear competition, it is Sony Ericsson.
To confirm that its latest jewel, the Xperia X10, is at the top of his class, make fun of ridiculing its competitors (HTC, Blackberry, iPhone ...) by creating the "Sony Ericsson Product Testing Institute . The institute is testing smart phones on different types of people (blonde, big muscled surfers ...) to demonstrate the practicality, effectiveness and usability of the Sony Xperia X10, compared to other brands.
Stereotypes are taken literally;)
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